About Us

Honestly, I was just a kid with a dream — a dream to make clothes that people actually wanted to wear.

I always loved the idea of hype clothing, but I didn’t want to make it so expensive that only a few people could afford it. My goal has always been to create high-quality, stylish pieces that are accessible, but also limited — because let’s be real, you don’t want to wear what everyone else has.

The name Restricted came from something personal. I was in love with a girl, and no matter how much we tried, we could never really make it work. It always felt like we were... restricted lovers.
That story stuck with me — and eventually, the name did too. I shortened it to just Restricted to keep it clean, simple, and sharp — and that’s what this brand is about.

Restricted Apparel is for the ones who don’t always fit in — the ones carving their own path, even when it’s not easy.
Whether you’re chasing a dream, starting from nothing, or just trying to express who you are — this brand is for you.

It’s exclusive without being out of reach.
It’s honest. It’s intentional. And we’re just getting started.

Thank you for being part of the movement.
— Lon | Founder, Restricted Apparel